FRUiTS
FRUiTS is a monthly magazine published by photographer Shoichi Aoki in Japan. It started in 1997 after Aoki noticed a new trend in fashion among young people in Harajuku. Instead of a fashion trend that was dictated by designers, this was a trend started by the young people themselves.
Young people would mix traditional Japanese clothing such as kimonos or geta sandals, with Western or local Japanese designs, even with punk clothing. These people were not brand obsessed like most Japanese people are known to be. They developed a “Harajuku Free Style” fashion trend which Aoki wanted to document in FRUiTS.
Since the trend began in the mid-nineties, the street style has expanded to cover many sub-genres, like punk, Decorer, Gothic Lolita or just kawaii.
The trend has died down in recent years – probably due to the fact that Omotesando (the main street in Harajuku) isn’t closed to cars on Sundays anymore, so the FRUiTS kids no longer have anywhere to hang out. Aoki still manages to publish a magazine each month though, especially since the magazine has achieved cult status in both Japan and overseas.
FRUiTS is a great look into the minds and fashions of Harajuku youth and is available by subscription, or in two volumes of books from Phaidon Press.
Links:
The official website
Buy the first FRUiTS book from Amazon and support 3yen.com!
Buy the second FRUiTS book from Amazon and support 3yen.com!
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November 4th, 2005 at 2:50 am
i love this site and i love tokyo,
japan,and more recently harajuku!
i am american and hope that when i
go europe will welcome me with open arms. i know i’m american, but
tokyo is just so interesting to me!
-e-mail me @ lovachika_2010@yahoo.com if you’re
from any off those places and help me be more informed i’d really apreciate it alot!
November 8th, 2005 at 5:02 am
Fashion is brainwashing and a think there were sick. The Hummanity is failed.
February 25th, 2006 at 9:42 pm
When i grow up and get a job i will buy lots of really interesting clothes and got to tokyo! it’s My lifelong ambition!!!!!
March 22nd, 2006 at 11:54 pm
-_-’ I love!!! I’m crazy about their clothes. But It’s very flash!! Si tu vient en France comme ça, les gens te regarderons d’un drole d’air!!
April 28th, 2006 at 6:28 am
It’s like every American saturday morning cartoon character from the ’80s suddenly ejaculated over Japan.
May 20th, 2006 at 2:08 am
omg.
I’m not asian.
and I’m proud to admit that.
But, I have to say, Tokyo Street Fashion has definatly inspired me; it made me obsessed.
I’m definatly inlove with Tokyo.
June 29th, 2006 at 6:55 am
I absoluetly adore tokyo street fashion and own both fruits books. The looks som of the people in there create are just mind blowing.
Id love to go to tokyo
August 5th, 2006 at 12:06 am
ei, love the harajuku fashion.. so cool… e-mail if you need help with your english! ciao!
October 15th, 2006 at 4:38 pm
Love it! Someday it will take aver all world ;) i hope :) I really wanna visit tokyo but, of course, i cant.Love all harajuku teens xD
February 9th, 2007 at 3:51 am
totally adorable!no words could express my admiration!I always thought my clothes were…somehow unusual-till I saw these guys.now I try harder:D
March 8th, 2007 at 9:31 pm
wooo! fruits r lykl tottly hot ! gangsta biootch i heart them!
xox
xxx
John-ny
April 17th, 2007 at 8:21 pm
wooop wooop fruits fashion is so hot and cute utterly amazing xoxoxoxoxox
April 22nd, 2007 at 9:49 am
i have 1 of the Fruits books…love it! Harajuku fashion rocks! x
April 22nd, 2007 at 6:51 pm
most of these people are not teenagers…asian people usually look younger than most white people.
July 10th, 2007 at 10:25 am
These clothes are imaginative and they look affordable. DIY is great.
September 10th, 2007 at 10:09 am
um…WEIRD!!!
July 30th, 2008 at 8:52 am
Zomg!!!! there so cute ahhh i dress like that 2 but there just so cute idk y? >.< but there adorble!
August 19th, 2008 at 11:23 pm
♥
August 21st, 2008 at 4:37 pm
I’m in love with tokyo as most of you guys have said you are too..
but I unfortunately missed sophia coppolas shop milkfed in harajuku;/
hope I will be able to go to japan sometime again..it’s just and adorable country with adorable people.
December 21st, 2008 at 9:24 pm
ummm Tracea, Japan isn’t in Europe. It’s in Asia.
May 11th, 2009 at 12:05 pm
I never knew they had an actual term for this kind of fashion. I totally adore this fashion style and wish to someday be able to wear something as awesome as those other people but my parents would kill me as of this moment if I were to even try it. None-the-less I still love it and always will.