There’s so many terms used in Japanese fashion. I’m going to have to construct a glossary here one day.
Gyaru (ギャル) is the Japanese transliteration of the English slang word “gal”. Basically, think out-there female, conscious about fashion, her looks, boys and sex. In Japan this seems to mean a minimum of tanning slightly and dyeing hair blonder, a blinged-up keitai (mobile phone) plus plenty of make-up. Ganguro and yamamba are sub-sects of gyaru fashion. men have
Now that you’ve got an image of that in your mind – twist it a bit more and think of gyaru men. Ehhhhhh?!
Well, they do exist. I’ve seen them in Shibuya, although obviously not in as large numbers as the girls. They go by the name of gyaruo or gyaru-oh (the ‘o’ sound is one kanji sound for ‘man’) They probably attract more stares than the women, because it’s such an unusual look on a man. People already know that women will go to outrageous lengths for their looks :)
The gyaruo have now been given their own little shopping haven in – where else? – Shibuya. Shibuya 109 is the place to shop for female gyaru fashion. Now, one of the joint buildings Shibuya 109-(2), has set aside 2 levels dedicated to men’s gyaru fashion. There are 23 outlets over the 2 levels. There have been reported monthly sales totals of 100 million yen since it was trialled in March. Wow!
Looks like gyaru is here to stay for a little bit longer.