Cheap domain names - click here
Bookmark 3Yen - Free Toolbar NEW!

4/5/2007

Evisu: The Rolls Royce of Jeans

Evisu or Evisu Genes is a Japanese clothing company that specializes in producing denim wear through the use of vintage looms, and other labour-intensive methods with as little use of modern machinery as possible. Sometimes referred to as “Rolls Royce of Jeans”, the brand was founded in 1988 in Osaka, Japan by Hidehiko Yamane. The brand was originally called Evis, but was changed to Evisu in 1991, though the pronunciation and phonetic representation in Japanese has never changed. The Evisu logo (which was created by Yamane) is a stylized gull, and is still hand-painted onto some styles of jeans.

Yamane once said, “If I can’t find quality in a product, I’ll make it”. And made it he did.

Today, Evisu Jeans join the international scenes as as well known brand in producing quality and beautiful jeans that is worn by famous names around the world. Let’s look at some of their seagull bearing jeans, shall we?

envisu-1.JPG
Evisu Jeans 1

envisu-2.JPG
Evisu Jeans 2

evisu-3.jpg
Evisu Jeans 3

envisu-4.jpg
Evisu Jeans 4

envisu-5.jpg
Evisu Jeans 5

Source: Evisu ; wikipedia

Posted by The Expedited Writer in Brands, Japanese Fashion, Jeans | 7 Comments »


DID YOU LIKE THIS ARTICLE? Bookmark it:

- Tell a friend

7 Responses to “Evisu: The Rolls Royce of Jeans”

  1. Jon Says:

    Hi,

    Here are some other thoughts on the Evisu brand:

    http://www.namedevelopment.com/blog/archives/2007/04/japanese_denim.html

  2. Mazen Says:

    SIMPLY LUV EVISU…………… though check out my line of jeans
    mail me at rewindjeans@msn.com

  3. Da Chi-Town Don Says:

    The Evisu Jeans 5 Where Can i Purchase Them?

    Email Me at trill_trap_star@yahoo.com

  4. chris Says:

    evisu number 4 are completely fake

  5. MERE Says:

    414 EVISU STAY CRISYP

  6. Chin Says:

    Don’t get me wrong, I don’t have anything against Evisu, and for those that like their jeans casual with a bit of design on them, sure.

    But the ‘Rolls-Royce’ of jeans? Is that a pisstake?

  7. evisu Says:

    Awesome! i really love those evisu jeans. especially the design even the style was great. i love those jeans with yellow design at the back. hope to see more cute jeans.

    -sidney-

Leave a Reply

Navigation


Other Sites


Mobile Phones

Japanese Girls

Free Email

Newsletters
FREE news on Japan.
Enter your email below.

Powered by Yahoo!

Cheap domain names
Cheap domain names