Evisu: The Rolls Royce of Jeans
Evisu or Evisu Genes is a Japanese clothing company that specializes in producing denim wear through the use of vintage looms, and other labour-intensive methods with as little use of modern machinery as possible. Sometimes referred to as “Rolls Royce of Jeans”, the brand was founded in 1988 in Osaka, Japan by Hidehiko Yamane. The brand was originally called Evis, but was changed to Evisu in 1991, though the pronunciation and phonetic representation in Japanese has never changed. The Evisu logo (which was created by Yamane) is a stylized gull, and is still hand-painted onto some styles of jeans.
Yamane once said, “If I can’t find quality in a product, I’ll make it”. And made it he did.
Today, Evisu Jeans join the international scenes as as well known brand in producing quality and beautiful jeans that is worn by famous names around the world. Let’s look at some of their seagull bearing jeans, shall we?
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April 10th, 2007 at 4:59 am
Hi,
Here are some other thoughts on the Evisu brand:
http://www.namedevelopment.com/blog/archives/2007/04/japanese_denim.html
November 20th, 2007 at 11:57 pm
SIMPLY LUV EVISU…………… though check out my line of jeans
mail me at rewindjeans@msn.com
February 19th, 2008 at 2:06 pm
The Evisu Jeans 5 Where Can i Purchase Them?
Email Me at trill_trap_star@yahoo.com
April 28th, 2008 at 7:28 pm
evisu number 4 are completely fake
May 27th, 2008 at 2:53 pm
414 EVISU STAY CRISYP
March 9th, 2009 at 12:18 am
Don’t get me wrong, I don’t have anything against Evisu, and for those that like their jeans casual with a bit of design on them, sure.
But the ‘Rolls-Royce’ of jeans? Is that a pisstake?
June 19th, 2009 at 3:22 pm
Awesome! i really love those evisu jeans. especially the design even the style was great. i love those jeans with yellow design at the back. hope to see more cute jeans.
-sidney-