Evisu or Evisu Genes is a Japanese clothing company that specializes in producing denim wear through the use of vintage looms, and other labour-intensive methods with as little use of modern machinery as possible. Sometimes referred to as “Rolls Royce of Jeans”, the brand was founded in 1988 in Osaka, Japan by Hidehiko Yamane. The brand was originally called Evis, but was changed to Evisu in 1991, though the pronunciation and phonetic representation in Japanese has never changed. The Evisu logo (which was created by Yamane) is a stylized gull, and is still hand-painted onto some styles of jeans.
Yamane once said, “If I can’t find quality in a product, I’ll make it”. And made it he did.
Today, Evisu Jeans join the international scenes as as well known brand in producing quality and beautiful jeans that is worn by famous names around the world. Let’s look at some of their seagull bearing jeans, shall we?