FFF Fashion, your ovaries are your guide
Okay, this is not exactly Japanese news but it’s a piece of news that relates to women and it does not matter where you’re from. We all know that the fashion industry’s game is kept going by targeting women; for our vanity and for our love to beautify ourselves.
Here’s a piece of news about women’s fashion sense that question how women dress themselves. Apparently a US study has found that a woman’s ovaries are her guide. The keyword here is FFF, which stands for Fertility Fuels Fashion. Basically, it means when a woman is in her fertile stages (aka ovulation), she dresses UP to catch the eyes of the opposite sex. The study involved identifying the attractiveness level of two pictures of women in their high fertility days and low fertility days. The picture of the women in their high fertility days were rated significantly higher than the women in their low fertility days.
Women are known to be more fashion oriented than men but more so when they’re in their fertility days. This makes a lot of sense since there are just days when some women look extra good. Hmm. :)
Source: Fashion Gate
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