Ethical Fashion
The latest fashion show in Tokyo shows an ethical type of fashion that looks environmentally friendly. Or at least it is environmentally inspired since the whole global warming issue is huge these days.
Ethical fashion hit the catwalk on Monday, the first day of the ‘08-’09 Autumn/Winter Collection at Japan Fashion Week in Tokyo, with themes designed to spark interest in environmental issues.
“HIROMI YOSHIDA,” by the designer of the same name, was one of seven brands on show at the fashion week on Monday. The theme of the designer’s fashion was “forests.” Classic garments utilizing haute couture techniques came alive with forest hues that fade as autumn deepens into winter.
“We are able to live because of the oxygen produced by the world’s forests. I incorporated my wish of wanting to link those forests with the future,” Yoshida said of her fashion.
Another brand on display on Monday was newcomer “zechia,” by NAKA (Masahiro Nakagawa) and LICA, former designers for brand “20471120″. This brand also emphasized “ethical fashion” — a design theme that has been at the forefront of fashion overseas. NAKA and LICA utilized classic ’50s and ’60s styles to express “strength and beauty of women resembling the earth that surrounds people.” For the show’s finale, “zechia” came out with a piece remade from an old jacket of House of Representatives member Yuriko Koike. The creation also utilized material left over from the production of other “zechia” fashion. This particular piece is set to be auctioned off soon, with the proceeds going toward a developing country and to children.



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