We always knew that Japanese women had a taste for luxury brands, but I’m not sure if any of us knew the extent of it. An article on entrepreneur.com sheds some light on this:
Japanese consumers, like others in Asia, carry on their obsessive love for luxury brands. Women head the charge in Japan. A staggering 92 per cent of them own a Gucci bag, 57 per cent own a Prada one, and 51 per cent own a Chanel bag.
I’d be curious to see updated numbers to see if this women kept buying luxury brands throughout the recent recession. I’m a little skeptical. My expectation is that fake designer bags from China would have seen a definite upsurge. All the same, these numbers are surprising.