Elegant Gothic Aristocrat (EGA) (also sometimes referred to as Gothic Lolita Aristocrat (GLA)) is a line of Aristocrat fashion-style clothing created by Japanese musician and fashion designer Mana for his store, Moi-même-Moitié. It has branches in Shinjuku and Nagoya, Japan as well as online through CDJapan. Another brand that makes EGA/GLA-like clothing is Atelier Boz.
Aristocrat fashion as a whole is often labeled in Western fashion as “Elegant Gothic Aristocrat” or “EGA”, but the term applies only to the line of clothing in Moi-même-Moitié.
The style itself centers on the concept of androgyny and often has identical outfits for both men and women. The clothing is usually limited to black, white and dark colors, and the main image is founded on elegance and simplicity. EGA makes up half of the Moi-même-Moitié fashion lines; the other half being EGL, or Elegant Gothic Lolita, which differs from EGA in that it’s strictly dresses, combining Goth fashion with Lolita fashion: the image of expensive French porcelain collectors’ dolls.
The clothing lines are usually simple and tight, with pants or long skirts that stand in contrast to the Lolita style. Typical gothic piercings and tattoos are not particularly compatible with the clothing; however dark, heavy makeup may be worn by both sexes.
EGA is a preference among older people who feel they’ve outgrown or are too old for the Lolita fashion and Gothic lolita styles. Many of these people will turn to EGA as a more mature alternative.